Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách keo gáy, bìa mềm
This book examines the historical evolution from
marking or branding products for ownership purposes to branding products
in order to promote the brand itself. In the extreme, some modern
brands so strongly promote their brand image or personality that there
is little emphasis on promoting the branded products themselves. Central
to this evolution is the development and protection of brand
identifiers, such as names, logos, and more, as well as the development
of registration and conflict-resolution systems to resolve disputes
regarding brand identifier similarities.
Categories:Business & Economics - Sales & Marketing
Content Type:Books
Year:2025
Edition:2025
Language:english
Pages:189
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